Note On Seeking Advise

Consulting CWIIL Group of Companies, for any / all matters relating to your business startup, ensures advise based on highest level of knowledge which are given to you by a team of select research-oriented experts whom each will do their own assessing of your matter, and also assess it together, thus ensuring that in case a mistake has been made by one, it will be noticed and corrected even before it is being passed on to you. Receiving incorrect and unknowledgeable business advice can be disastrous and thus should be avoided.

Remember, no problem has a quick fix solution. Thus, always ensure to consult highly knowledgeable group of professionals whom would provide you with a collective advice, never individual advice. This kind of group advice and approach is unique with CWIIL Group and is based on the overall Management Philosophy of all CWIIL Group Companies.

CWIIL Group of Companies is a global group of multi-specialized units with diversified interests and activities, wherein each company is a separate legal entity registered under prevailing laws in different parts of the world. CWIIL Group of Companies Products, Services, Project and Solutions are in a multitude of Verticals including, but not limited to, Infrastructure, Power, Oil & Gas, Legal, Media, Technology, ITES, HR, Shipping, Aviation, Real Estate, Hospitals, Health and Medicine, Education, Funding & Investment, Business and Legal Consultancy, and Public Private Partnerships, and other CWIIL Group Units, worldwide, to name a few.

For Further Queries Feel Free to Contact :

Email: australasia@cwiilgroup.com , hq@cwiilgroup.asia
Web: www.cwiilgroup.com , www.cwiilgroup.asia

CWIIL Group Global Regional Headquarters Denmark,
Address : No. 1, Klokkebjergevej, DK6900 Skjern, Denmark
Voice : +45.5148.3608
Fax : +45.7014.1498
Email : corpcomm@cwiilgroup.eu
Web : www.cwiilgroup.eu

Office Hours :
Monday to Friday : 10.00 – 17.00 CET.
Saturday : 10.00 – 14.00 CET.
Sunday : Closed.

The Corporate Communications Team would require minimum a fortnight for Reviewing & Responding to Queries, which please note.

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PPP Project Shareholders and their Perspectives – Specialized PPP Solutions Provided by CWIIL Group PPP Units

Every PPP project will involve the following main shareholders. It is difficult to generalise each of their objectives because of the diversity of subject-matter of PPP projects. However, those objectives at the highest level remain the same from one project to another.

1. The Project Executing Organisation
The project executing organisation or agency perceives the need for an infrastructure project and determines whether the project is suitable for financing on a PPP basis. In addition, the government has to enact legislation specific for the implementation of PPP and provide for the regulatory regime within which the project is to function, depending on the political and economic circumstances of the country. In some cases, the government will provide support for the project in some form. This might include the provision of land, incentives for investment, and the granting of licenses and consents required. The objectives of the project executing organisation will always be to transfer risks to the private sector and to achieve greater efficiency. Risk transfer is at the heart of the PPP and if risks are transferred to the private sector correctly, the efficient management of those risks by the private sector can often offset the private sector’s higher cost of borrowing.

2. The Project Company
The project sponsors will normally form a Special Purpose Vehicle to act as the concessionaire. The SPV is capitalised by the sponsors through equity funding and the relationship between the sponsors themselves is set out in a shareholders’ agreement. This agreement addresses issues such as the capital investment proportions and each one’s obligation, partly supported by parent or affiliated companies, throughout the concession period. The sponsors are mainly looking for a proper return on their equity. Inevitably, in many respects their objectives will be the converse of the government’s objectives, particularly in relation to the area of risk transfer. The SPV may have other private equity investors, either initially or as the project progresses. These private investors also have the primary goal as to maximise the return on the investment.

3. Lending Banks
Many PPP projects are funded to a great extent by commercial debt. The banks usually finance the project on a ‘non-recourse’ or ‘limited recourse’ basis. This means they look only to the project’s assets and revenue stream for repayment set forth in the project agreement, but not to additional sources of security, such as the total assets or balance sheet of the sponsors. The banks will therefore conduct evaluations to identify and test sensitivities to ascertain whether the project financials are sufficiently robust to attract non-recourse finance. The fact that the commercial lenders will be committing substantial sums on a limited or non-recourse basis provides additional assurance that the financial viability of the project will have been thoroughly analysed at the outset by knowledgeable financial experts. The banks will also exercise certain degree of control over the progress of the works and contract administration to ensure cost, schedule and completion guarantees.

4. Development Finance Institutions (DFIs)
Development finance institutions have similar objectives as lending banks in terms of their position in PPP projects. Difference is made in their mandate to promote economic and social progress of the countries or regions where they operate.

5. Contractor, Operator and Other Supplier
The construction contractor and the operator of the project facilities are typically also project sponsors, or affiliates of the sponsors. They are employed by the SPV in accordance with fixed price turnkey contracts. Under such contracts, the contractor and operator took over principal risks inherent in construction, operation and maintenance from the SPV.

Remember, no problem has a quick fix solution. Thus, always ensure to consult highly knowledgeable group of professionals whom would provide you with a collective advice, never individual advice. This group advice and approach is unique with CWIIL Group and is based on the overall Management Philosophy of all CWIIL Group Companies.

Consulting CWIIL Group of Companies, for any / all matters relating to Public-Private Partnerships ensures advise based on highest level of knowledge which are given to you by a team of select research-oriented experts whom each will do their own assessment of your matter, and also assess it together, thus ensuring that in case a mistake has been made by one, it will be noticed and corrected even before it is being passed on to you. Receiving incorrect and un-knowledgeable business advise can be disastrous and thus should be avoided.

CWIIL Group of Companies is a global group of multi-specialized units with diversified interests and activities, wherein each company is a separate legal entity registered under prevailing laws in different parts of the world. CWIIL Group of Companies Products, Services, Project and Solutions are in a multitude of Verticals including, but not limited to, Infrastructure, Power, Oil & Gas, Legal, Media, Technology, ITES, HR, Shipping, Aviation, Real Estate, Hospitals, Health and Medicine, Education, Funding & Investment, Business and Legal Consultancy, and Public Private Partnerships, and other CWIIL Group Units, worldwide, to name a few.

For Further Queries Feel Free to Contact :

Victoria Robinson,
Head of Corporate Communications,
Email : victoria.robinson@cwiilgroup.eu
Voice : +45.8176.1961
Connect : LinkedIn – Twitter – Quora – Facebook – Google+ – Tumblr

For Queries Specific to Australasia :
Email: australasia@cwiilgroup.com , hq@cwiilgroup.asia
Web: www.cwiilgroup.com , www.cwiilgroup.asia

For any / all other Queries :
CWIIL Group Global Regional Headquarters Denmark,
Address : No. 1, Klokkebjergevej, DK6900 Skjern, Denmark
Voice : +45.5148.3608
Fax : +45.7014.1498
Email : corpcomm@cwiilgroup.eu
Web : www.cwiilgroup.eu

Office Hours :
Monday to Friday : 10.00 – 17.00 CET.
Saturday : 10.00 – 14.00 CET.
Sunday : Closed.

The Corporate Communications Team would require minimum a fortnight for Reviewing & Responding to Queries, which please note.

How To Enter the Australian Market

If your product or service is a success at home, expanding into Australia market offers great potential. The only way of knowing if your business is truly ready – and this can’t be overstated enough – is by doing meticulous market research. Never underestimate the temperament of a market. Never be so confident to envision a perfect transition that’s not how it works. It works through shrewd understanding of new customers : their characteristics, impulses and patterns. Once done, you will then need to build a structured business plan and market entry strategy. These are golden rules, obviously valid researching the Australian market.

Business Plan for Australia

Traditionally considered the key to success in Australia, a good business plan should never be underestimated. Encompassing your objectives, forecasts and routes, a plan should provide clarity on how you intend to take your business from paper to profit and expand a business to Australia. A well-structured business plan for Australia can often be the difference between success and failure.

Ultimately, your business plan should be able to answer three questions : What am I trying to achieve? How am I going to achieve it? When am I going to achieve it by?

Here is a quick guide to follow :

  • Summary of your business essential if you are showing your plan to potential investors.
  • Description of your company; its products or services; why you are selling them; who you are selling them to.
  • Marketing & Sales – who is going to buy your product or service, and why? How will you get your product or service to them?
  • Management and Workforce will you take existing employees or hire people overseas?
  • Operational Considerations offices, factories, production facilities, locations, management systems and IT.
  • Finance your costs and forecast : this is where your intentions turn into figures.

Companies and advisers exist who can help formulate a business plan for Australia, taking you step-by-step through methodology and performance management. Blueprinting a plan for a business in your respective home country is one thing; blueprinting for overseas operations is another. If you don’t feel confident drawing one up yourself, get in touch with one of the many international business-planning services out there.

Market Entry Strategy

Essentially the blueprint for the delivery of your goods or services to your market and end user. Market entry is concerned with your customers and your competition : What’s already out there? Can you offer competitive products / services / prices? Do you offer an angle your competitors don’t?

Here are some basic tips for planning market entry :

  • Identifying the best potential customers, locations, sales leads and channels
  • Calculating rough sales volumes
  • Identifying the best distribution channels
  • Studying your competitors their products, services, distribution channels
  • Deciding on specific entry points and niches
  • Having a good understanding of current and future political and economic climates
  • Calculating the initial cost and risk factor
  • Acknowledging your business’s operational and logistical needs and contextualising them with your candidate country
  • Recognising the duties, regulations and other restraints if any to your operations
  • Undertake a market test to understand the viability, transferability and profitability of your product(s) or service(s)
  • Analyse the market. Will your marketing techniques, product image and its associations be transplantable?
  • Evaluate what help and funding may be available
  • Market opportunities, risks and environment
  • Speak to distributors and producers about pricing and the market: its obstacles and opportunities

Competitor Analysis

Youll want to know what your rival companies are up to. For instance, if they are offering products or services cheaper than you are, it is important to find out why.

The fundamental questions you will want to ask are:

  • Who are my competitors?
  • What products and / or services do they offer?
  • How do they price their products and / or services?
  • What advantages do they have over you? What advantages do you have over them? And can these be overcome and maintained, respectively?

You may be interested in conducting a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis, too. This will not only juxtapose your business with your competitors, but contextualise it with the market.

How do you find out about your competitions? Well, the three main methods are :

1) Find out what they say about themselves, through advertising, literature, websites, press releases, exhibitions, road shows, business accounts, etc.
2) Find out what others say about them, through the media, customers, clients, suppliers, reports, market researchers, etc.
3) Find out through commissioned market research.

Researching the Australian Market

Market research deals exclusively with the investigation of a consumer market, segregating it by every means necessary in order to juxtapose it with your product or service.

Market research taps into and analyses the patterns and habits of consumers, giving you an insight into who are the type of people that buy your product or service, how frequently they do so, and the markets reaction to your goods. This is the key to expand a business to Australia. The scope for division and categorisation is vast.

Ask yourself :

  • Who are my customers?
  • What groups and social leanings do they fall into?
  • What is my potential number of customers / market reach?
  • Will your customers already be familiar, or used, a competitors products or service?
  • What is the basis / criteria that a customer will use to buy your product or service?
  • How can you guarantee the customer will return?
  • What are the times, places, seasons, moods, etc, they prefer to buy?

Researching the Australian market may take long, but it will be a major boost to your chance to expand a business in Australia successfully.

These materials are not intended and should not be used as legal advice or other recommendation. If you need a legal opinion on a specific issue or factual situation, please contact a lawyer. Anyone using these materials should not rely on them as a substitute for legal advice.

Consulting CWIIL Group of Companies, for any / all matters relating to your business setup, ensures advise based on highest level of knowledge which are given to you by a team of select research-oriented experts whom each will do their own assessing of your matter, and also assess it together, thus ensuring that in case a mistake has been made by one, it will be noticed and corrected even before it is being passed on to you. Receiving incorrect and unknowledgeable business advice can be disastrous and thus should be avoided.

Remember, no problem has a quick fix solution. Thus, always ensure to consult highly knowledgeable group of professionals whom would provide you with a collective advice, never individual advice. This group advise and approach is unique with CWIIL Group and is based on the overall Management Philosophy of all CWIIL Group Companies.

CWIIL Group of Companies is a global group of multi-specialized units with diversified interests and activities, wherein each company is a separate legal entity registered under prevailing laws in different parts of the world. CWIIL Group of Companies Products, Services, Project and Solutions are in a multitude of Verticals including, but not limited to, Infrastructure, Power, Oil & Gas, Legal, Media, Technology, ITES, HR, Shipping, Aviation, Real Estate, Hospitals, Health and Medicine, Education, Funding & Investment, Business and Legal Consultancy, and Public Private Partnerships, and other CWIIL Group Units, worldwide, to name a few.

For Further Queries Feel Free to Contact :

For Queries Specific to Australasia :
Email: australasia@cwiilgroup.com , hq@cwiilgroup.asia
Web: www.cwiilgroup.com , www.cwiilgroup.asia

For any / all other Queries :
CWIIL Group Global Regional Headquarters Denmark,
Address : No. 1, Klokkebjergevej, DK6900 Skjern, Denmark
Voice : +45.5148.3608
Fax : +45.7014.1498
Email : corpcomm@cwiilgroup.eu
Web : www.cwiilgroup.eu

Office Hours :
Monday to Friday : 10.00 – 17.00 CET.
Saturday : 10.00 – 14.00 CET.
Sunday : Closed.

The Corporate Communications Team would require minimum a fortnight for Reviewing & Responding to Queries, which please note.

How To Expand Your Business To Australia

You know that amazing feeling of being in the right place at the right moment. That satisfaction of thriving while others fall behind. Despite all the difficulties of the current economic downturn, who has decided to start up a business or to expand an existing one in Australia in the last years must have felt that. A feeling that is not fading away: many companies which have registered a business in Australia in the last two years are growing steadily.

The fact that only 22 millions people live in 3 million square miles (more than three hundred times the UK) says very little about the potential and the reality of the Australian market. Business is not always a matter of numbers. Think about space. And geography.

If you are thinking about starting a business in Australia, you should know that Australia is the passport for the Asian and Pacific markets, both established and emerging realities composed of hundreds of millions of potential consumers. They live in countries that are – or are set to become – strong importers. The area, known as the Pacific Rim, is an almost compulsory target for any solid UK-registered* company’s export strategy. According to many economists, China’s continued growth holds the key to the development of Australian market for the decades to come.

The Australian economy enjoy a competitive advantage in producing and processing primary products due to an abundance of natural resources together with a world class transport and telecommunications infrastructure.

Major Australian exports are wool, cotton, meat and rice. The country is also an international source of minerals and mining is one of the most important industries in the country. Japan is Australia’s largest export market, followed by China, the United States, the Republic of Korea and New Zealand.

What’s the Attraction for a UK-Registered Business?

Sometimes the idea of setting up a business in Australia – on the other side of the world – may sound scary. Cultural adaptation, language barriers and differences in the business etiquettes are often tough limitations. Choosing Australia as a new environment for your business will let you bypass these problems.

The UK sells more to Australia than to India or China, and Australia is the UK’s 5th largest market for goods outside the EU. The UK and Australia are politically and economically linked. They are close partners in international affairs. They share common legal systems, language and structures of society. Materials and communications require little adjustment as technical standards are often similar, which is particularly important for the engineering and industrial areas.

Business Opportunities

Sectors identified as offering significant opportunities for British-based companies expanding or licensing a business in Australia, are:

  • Agriculture: Wheat is the product with the greatest production and value to the Australian economy. The high rainfall zone of Tasmania may offer chances in the dairying and beef production
  • Mining: More than half of the exported iron ore goes to China. Nickel, gold, diamond, uranium, zinc and coal are developed and interesting markets. Particularly significant areas are the Goldfields and Pilbara regions of Western Australia. The sector is very technologically advanced: services, equipment and technology exports are over AUD $2 billion annually.
  • Oil and Gas: Australia is the 28th largest producer of petroleum. Natural gas extraction is expanding.
  • Information and Communication Technology: It is a driving force behind Australian economy. The Australian Information Industry Association (www.aiia.com.au) provides companies with tools, advisory services and market intelligence to accelerate business growth.
  • Biotechnology: There is a dramatic increase in interest in the potential of this industry. Scientists have pioneered various researches in Australia.
  • Creative and Media: High-qualified personnel and a competent audience suggest the Australian can be a valuable market to test products.
  • Marine and Railways
  • Food and Drink
  • Recreation and Leisure
  • Aerospace: The Avalon Australian International Aerospace & Defence Exposition is a signal that the sector is expanding

The major cities, mainly concentrated on the coasts, are the best places to start up a business in Australia: Sydney, Melbourne, Brisbane, Perth and Adelaide are the biggest. Mind that Australia has huge desert areas at the centre of the continent: the further from coasts you go, the less you get. Mining regions are Goldfields and Pilbara, the Hunter Valley, the Bower Basin and Latrobe Valley.

Challenges

The commercial environment is regarded as exceptionally friendly and attractive to companies registering a business in Australia, with room for growth. The challenges are those of any business in the Western countries. As we have seen, as UK investors you won’t have to alter your business mindset too much when expanding or licensing a business in Australia. However, remember that the country do have its own standards and not all products as they are used in the UK are suitable for Australians. “Australianise” is the keyword businessmen use to explain how to successfully start a business in Australia.

A second challenge is the way out of recession. After almost two decades of continuous economic growth, the recovery from the international crisis might be slow and fragile. Be patient.

These materials are not intended and should not be used as legal advice or other recommendation. If you need a legal opinion on a specific issue or factual situation, please contact a lawyer. Anyone using these materials should not rely on them as a substitute for legal advice.

Consulting CWIIL Group of Companies, for any / all matters relating to your business setup, ensures advise based on highest level of knowledge which are given to you by a team of select research-oriented experts whom each will do their own assessing of your matter, and also assess it together, thus ensuring that in case a mistake has been made by one, it will be noticed and corrected even before it is being passed on to you. Receiving incorrect and unknowledgeable business advice can be disastrous and thus should be avoided.

Remember, no problem has a quick fix solution. Thus, always ensure to consult highly knowledgeable group of professionals whom would provide you with a collective advice, never individual advice. This group advise and approach is unique with CWIIL Group and is based on the overall Management Philosophy of all CWIIL Group Companies.

CWIIL Group of Companies is a global group of multi-specialized units with diversified interests and activities, wherein each company is a separate legal entity registered under prevailing laws in different parts of the world. CWIIL Group of Companies Products, Services, Project and Solutions are in a multitude of Verticals including, but not limited to, Infrastructure, Power, Oil & Gas, Legal, Media, Technology, ITES, HR, Shipping, Aviation, Real Estate, Hospitals, Health and Medicine, Education, Funding & Investment, Business and Legal Consultancy, and Public Private Partnerships, and other CWIIL Group Units, worldwide, to name a few.

For Further Queries Feel Free to Contact :

For Queries Specific to Australasia :
Email: australasia@cwiilgroup.com , hq@cwiilgroup.asia
Web: www.cwiilgroup.com , www.cwiilgroup.asia

For any / all other Queries :
CWIIL Group Global Regional Headquarters Denmark,
Address : No. 1, Klokkebjergevej, DK6900 Skjern, Denmark
Voice : +45.5148.3608
Fax : +45.7014.1498
Email : corpcomm@cwiilgroup.eu
Web : www.cwiilgroup.eu

Office Hours :
Monday to Friday : 10.00 – 17.00 CET.
Saturday : 10.00 – 14.00 CET.
Sunday : Closed.

The Corporate Communications Team would require minimum a fortnight for Reviewing & Responding to Queries, which please note.